Do you want to predict your churn? There’s a lot of data that can help you make smart decisions about your business. But sometimes it’s hard to decipher how useful that data is. Luckily, there’s a …

False Positive Rate (FPR or probability of false alarm) #Terms WHAT IS… ? The false positive rate of the test is the probability that we falsely reject the null hypothesis given that it’s true. If we see a value that comes from a larger sample, and we...

True Positive Rate (TPR) #Terms WHAT IS… ? The true positive rate (TPR) is a measure that indicates the efficacy of a test. This term is used in the field of medical diagnosis, and it refers to the probability that an actual positive will test positive. The TPR...

ROC curve #Terms WHAT IS… ? A ROC curve is a graphical diagram which displays the performance of a binary classifier system as its discrimination threshold is varied. In other words, the curve plots the true positive rate against the false positive rate for many...

Time Series Forecasting #Terms WHAT IS… ? Time series forecasting uses past information to make predictions about the future. Whereas other forecasting techniques are concerned with data from a single moment in time, time series analysis deals with data over an...