the evolution of IG data
to process data intelligently
Smart Data focuses on the quality and efficiency data has for companies
In 2025, 75% of the world’s population is estimated to have an interaction that will generate data every 18 seconds
Companies collect a great volume of information that increases day by day. In fact, it is estimated that the volume of data generated worldwide will exceed 180 zetabytes in 2025 and, according to Seagate, that same year 75% of the world’s population will have an interaction that will generate data every 18 seconds, so the volume of information will force businesses to increase their speed of data ingestion and analysis.
Thus, over the next few years, Big Data will continue to be one of the key pieces for the development and success of many companies, since the collection of information will help many businesses to improve in aspects such as sales, strategies, or labor relations. Nevertheless, the high volume of information will also force companies to use Smart Data tools that allow them to develop an intelligent use of the obtained data. Not all data provides the same value to companies, and in this scenario, the quality of the information will prevail over the amount of stored data.
Now, what is Smart Data? It is designed to be understandable and helpful right from the start so that it can be acted on swiftly and effectively. The way smart data works is by formatting it in a way that makes it easily understood by human eyes from the start.
What makes “smart data” smart is that the data collection points are intelligent enough to understand the data right away. This allows the device sensor to output human-readable data that is useful before sending that data to a database for storage and/or detailed analysis.
Thus, Smart Data is the necessary evolution of Big Data to treat data intelligently, as it allows companies to obtain, among others, the following benefits:
In short, Smart Data is the added value that Big Data needs to reach its full potential because, without a correct and intelligent analysis of the data, companies will not be able to obtain that competitive advantage that the collection of information offers.
If you have any questions, you can always contact us at Shapelets website contact form here.
Digital Marketing Specialist
Say hello to our Digital Marketing Specialist! Fátima’s role at Shapelets is to plan and execute digital marketing strategies and content to creatively develop and optimize our business on different platforms. She specializes in SEO, social media, and digital content.