Smoothing Time Series for Your Project:
Improving the Clarity of Your Data

3 minutes

Adrián Carrio

Lead Data Scientist

28 November 2023
Quotes for highlighted phrases
You can integrate everything in a 360 solution.


There are more and more cases in which company data is based on measurements at an exact moment in time, thus producing a very interesting data history to analyse. At Shapelets we are aware of this, and we have created a tool to be able to analyse this data in a simple and intuitive way, both for Data Scientists and for business users who have to use this data.

This type of data, time series, are like windows into the past, revealing patterns and trends. However, sometimes these series can be noisy, making interpretation difficult.

In areas such as demand forecasting, financial planning, web traffic analysis or inventory management, it is crucial to have an excellent interpretation of historical data, because it makes it much easier to make decisions and, in some cases, to foresee future trends.

To avoid this problem, we can use time series smoothing, a set of techniques that will help you get a clearer and more understandable view of your data over time. By applying smoothing methods, a clearer representation of the data is achieved, allowing analysts and business managers to extract more meaningful and valuable information from the time series.

Let’s look at some examples of smoothing techniques.

1. Simple Moving Average

The simple moving average is like a soft filter for your time series. Imagine you have a monthly sales series and you want to highlight the long term trends, eliminating the monthly noise. The simple moving average does exactly that.


  • Easy to understand: Simply smooth out peaks and valleys.
  • Good for identifying trends: Highlights long-term patterns.


  • Requires choice of window size: The choice of window may affect the results.
  • May lose detail: Not ideal for capturing rapid changes.

Use case

If you are a small business owner and want to better understand your overall sales trends over time, the simple moving average can be your ally. It helps to identify if there are seasonalities or if your business is experiencing sustained growth.

2. Exponential Smoothing

Exponential smoothing is like short- and long-term memory for your data. It gives more weight to more recent observations, but does not completely forget older ones.


  • Adaptable: Reacts quickly to recent changes.
  • Good for series with changing trends: Can capture changes in the direction of the series.


  • Sensitivity to initial values: Results may vary depending on the initial value chosen.
  • Not ideal for data with cycles: May have difficulties with cyclical patterns.

Use case

Imagine you are a social media analyst and you need to understand the evolution of daily interactions on your page. Exponential smoothing can help you identify short-term trends, quickly highlighting changes in user interaction.

3. Holt-Winters smoothing

Holt-Winters smoothing is like an oracle that can foresee the future (to some extent). It adds a predictive dimension to the previous techniques, being useful when you need to project future values.


    • Incorporates trend and seasonality: Can adapt to more complex patterns.
    • Good for short-term forecasting: Provides projections beyond observed data.


  • Sensitivity to extreme changes: Can be overly influenced by outliers..
  • Requires fine adjustments: Needs proper configuration for best results.

Use case

If you are an inventory manager and need to plan product replenishment, Holt-Winters smoothing can help you anticipate future demand. It identifies seasonal patterns and trends, giving you a clearer picture of inventory needs.

To apply these techniques there are numerous tools on the market, we know that, and at Shapelets we are aware of that, that’s why our platform accepts all kinds of external libraries so you can make the transformations in the most comfortable way for you or your business, and you can integrate everything in a 360 solution. 

Want to apply Shapelets to your projects?

Contact us and let’s study your case.

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